Credibility without coldness
Soft greens, clean typography and restrained graphic elements extend the existing brand into a calmer, more coherent digital language.
SofiiBuilding a calm, science-led identity for daily focus
An expanded visual identity and campaign system for NeuroGenesis, a supplement brand built around focus and everyday cognitive support.
NeuroGenesis already had its logo and packaging. My role was to build the missing visual language around those assets and bring social media and paid advertising into one consistent, presentation-ready system that feels credible, calm and recognisable.
- Visual identity extension
- Social media system
- Meta Ads
- Creative direction
- Future website direction
One visual idea.
Built to work harder.
Consistency for every feed
A shared grid, visual motif and typographic hierarchy bring product education, social content and paid creatives into one system.
Built to extend
The expanded identity supports Meta Ads, ongoing social communication and a future website direction without changing the existing logo or pack.
