One recognisable face
A distinctive model gives the campaign personality and creates a consistent human presence across every format.
SofiiReimagining an existing wellness product through a bold AI campaign
FigmaPhotoshopAI image generation
An independent AI-generated campaign concept for Bitte, created around the brand’s existing Soursop Bitter Shots product.
The concept explores how Bitte’s existing product and visual identity could expand into a bright, lifestyle-led campaign. I developed the visual direction, selected a distinctive model and generated a cohesive set of product photography, outdoor advertising and mobile creatives while keeping the packaging recognisable throughout.
- AI art direction
- Model selection
- Generative photography
- Outdoor creative
- Mobile advertising
- Campaign system
One visual idea.
Built to work harder.
The product stays believable
The existing bottle and packaging remain central, grounding the generated imagery in a real, recognisable product.
Built beyond one image
Hero photography expands into outdoor, mobile and social executions so the idea works as a complete campaign system.
