SofiiBuilding a warm, playful identity for modern cat lovers
FigmaCanvaVisual identityBrand guidelines
A logo and visual identity created for Cat Loves You, an online pet and lifestyle store.
I created the logo and developed the wider visual system, combining an elegant wordmark, a warm editorial palette, playful patterns and adaptable character assets across social content and printed touchpoints.
- Logo design
- Visual direction
- Colour and typography
- Pattern system
- Mascot adaptation
- Social applications
- Brand guidelines
